SK Telecom

Established in 1984, SK Telecom is making significant strides towards becoming a global AI company beyond its position as South Korea’s No.1 telecommunications company.

SK Telecom has been a leader in the global CDMA mobile phone market as well as the domestic market through continuous innovation. As a mobile carrier, SK Telecom has played a key role in elevating Korea to the ranks of advanced IT countries. It is the largest telecommunications company in Korea, accounting for over 50% of the domestic market share and having approximately 20 million subscribers.

SK Telecom has achieved stable system performance, guaranteeing performance and integrity of business logic by adopting WebtoB, JEUS, and AnyLink with the following goals: integrated management of customer information, prompt settlement and marketing development, large-scale transaction processing, and seamless service.

The Challenge
 

There have been significant changes in mobile telecommunication market due to technological and service advancements, increased demand for data communication, opening-up of telecommunication market and market saturation. In order to respond to these changes and the next-generation mobile communication business, SK Telecom recognized the necessity for diversifying new businesses, improving customer management as well as achieving innovation in existing businesses as key requirements for the next-generation marketing. To fulfill such needs, SK Telecom identified the requirement for innovations in systems and processes. These innovations are necessary to align with agile support for new businesses, enhance customer service, ensure timely provision of management information, and facilitate systematic management of partners.
 

• Integrated management of 20 million customer information to facilitate prompt settlement and marketing development, rapid product development, and large-scale transaction processing.
• Goal of seamless service.
   

The Solution

SK Telecom’s next-generation marketing system project focuses on establishing a backbone system with a vision of ‘innovation in marketing processes and IT infrastructure to secure market organizer position in a convergence environment’.

It aims to integrate and manage the information of 20 million customers to facilitate quick settlement and marketing, rapid product development, large-capacity transaction processing, and seamless services. Additionally, this project involves downsizing the main computer operated in the mainframe system to a Unix system and revamping customer operations information system (COIS) and integrated customer relationship management (CRM) system to further enhance the customer accessibility. Developed and led by SK C&C and TmaxSoft, the system was successfully implemented and has been operating. 

With the vision of innovation in marketing processes and IT infrastructure, SK Telecom integrated the information of 20 million customers and have secured the stable system performance through TmaxSoft’s products, in terms of user response time in open environments and maximum processing load.

RESULTS

• Guarantees stable performance and integrity of business logic with JEUS and WebtoB.
• Reduced time for new sign-up applications and resolved data inconsistencies by utilizing consolidated data.
• Business transactions: 7.3 million transactions/day, Concurrent users: approximately 29,000, Maximum processing capacity: approximately 2,500 TPS