Tibero Emulates Netflix’s Success Over Video Giants in the Database War
by Raghu Radhakrishnan, CEO & Managing Director of TmaxSoft India
In 1588, the kingdom of Spain sent the Armada, a fleet of 130 massive ships, to attack England and overthrow Queen Elizabeth I. The British took eight small ships, set them on fire, and sent them downwind to the Armada. The Spanish fleet scattered, and in the ensuing battle, the small, nimble British fleet defeated the Armada by firing at the ships and then moving out of range. The large Spanish ships could not maneuver like the British or move fast enough to move out of the firing line.
This is just one of many examples where a lumbering giant is defeated by someone or something much smaller. This theme has universal appeal. In sports, we root for the underdog and we revel in the triumph of a “Cinderella team.” In fiction, we love the tale of Jack killing the giant in “Jack and the Beanstalk,” and getting the golden egg.
Netflix Takes on the Blockbuster Armada
A modern example of small-beats-large is Netflix, which was founded in 1997. Its founders Marc Randolph and Reed Hastings wanted to sell DVDs (the latest video technology) by mail order. They launched their online DVD store in 1998, basing it on the “pay-per-rent model” used by brick-and-mortar giant Blockbuster. Blockbuster had cornered the video and DVD rental market some years earlier and forced small video rental stores and chains to close.
By 2000, Netflix had changed their business model to flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees. They then approached Blockbuster, suggesting that the video store acquire the company and Netflix would handle the online, mail-order business. Blockbuster turned them down.
Most of us know how this story ends. Blockbuster tried, long after the fact, to change its business model and end late fees or send DVDs by mail, but it was too late. And now, Blockbuster is gone. When it looked like DVD rentals were on their way out, Netflix shifted from DVDs to online streaming. Again, being quick on their business feet has enabled Netflix to sail in smooth waters, no longer troubled by the Blockbuster Armada.
And in the Wide World of Databases, Is Oracle the Latest Armada?
Oracle, the database system giant, has climbed the ladder of a highly competitive software market and been sitting pretty at the top for a while now. Well, not anymore!
Welcome, Tibero. This audacious enterprise software is knocking at the hallowed gates of the database playground, a nimble competitor ready to take on the giant.
Since Tibero was first introduced in 2003, it has been through vigorous phases of debugging, upgrading, and improvement, all of which culminated in the launch of Tibero-6, which is tailor-made for today's enterprise database requirements. However, another ground-breaking version is about to be unleashed, and it might yet prove to be the equivalent of the small British fleet that took out the Armada or the DVD and video streaming business that took out Blockbuster.
The Tibero Shift
Tibero is built to address the woes of the CIO who is neck-deep in data and ever-increasing client demands. This nimble RDBMS is enjoying tremendous success, with enterprises moving from legacy Oracle and IBM database systems to Tibero's flexible platform. One satisfied customer explains: “We had heavy transactions, and we found that Tibero outperformed Oracle in the same workload. Almost twice as fast as before. Peak time had been over 2 minutes when it was Oracle, and it became less than a minute with Tibero.”
Another customer says, “Tibero is being used for transaction and data processing. We switched from Oracle due to high cost of ownership. It is being used by the e-commerce site we run to process transactions so we need stability and reliability as we process over 2000 transactions each day. It also supports data clustering as a fallback for data redundancy. Setup was straightforward. Also, deployment took on average 2 days to migrate.”
Improved data accuracy, detectability, reduction in communication delay and on-time delivery are few of the many reasons why we are witnessing this shift of allegiance by many big enterprises. The multi-threaded database, running on lesser cores, has one more amazing offering that is attracting enterprises: vendor lock-in.
Tibero supports various encryption algorithms (ARIA, SEED, SMS4, etc), and it is enabled with TDE Column Index Range Scan, the first of its kind. It also incorporates Data Security Safe from Manipulation, which has proven to just the thing for sensitive enterprise databases.
Want to Learn More?
Maybe it’s time you made the switch from the lumbering database giant to a flexible counterpart that gets the same job done at lower cost and in less time. You can get more information here. Or if you’re interested in a hands-on experience, sign up for the free 30-day trial.
About Raghu Radhakrishnan
Raghu Radhakrishnan is the CEO & Managing Director of TmaxSoft India. With more than 27 years of sales and marketing experience in the IT industry, he drives global enterprises to adopt TmaxSoft technologies and help them solve their perennial problem of high cost of ownership. He joined TmaxSoft in 2015 and has held senior level positions with IBM, Modi Olivetti and Digital. He holds a degree in Mechanical Engineering from PSG College of Technology, Coimbatore, India.